10 Easy Ways to Drive Traffic to Your Website

10 Easy Ways to Drive Traffic to Your Website

Even the best website in the world is nothing without traffic, and to drive traffic may seem like a daunting task. Your hard earned website deserves to get the recognition and profit that it deserves! However, many beginners wonder how they can attract more website traffic without compromising the quality and value of their website. There is a whole field dedicated to this topic, called Search Engine Optimization or SEO. This subject focuses on simple ways to make your site soar to the first few search engine results, increases people’s chances of happening upon you. Here are ten easy ways to apply SEO principles to your own website to drive traffic.

  1. Choose your keywords.

    If a person were looking for services and products that you offer, what would they search for? Are there any common misspellings or grammatical errors that you can capitalize upon? It’s important to choose words that are commonly searched for as well as less common ones—remember that everyone in your field is after those few top terms, so there is a lot of competition for them.

  2. Place keywords carefully.

    You may think that the most important keywords will come up naturally in your text, but this is actually where they have the least impact. Keywords are most powerful when they are placed in titles, headers, urls, and image names. The page header and title tag are the two most important places, so use these wisely. Keywords should also be present in your text, but this is more of a supporting role when it comes to getting search engine results. However, keep in mind that there are consequences for putting too many keywords in an article. Search engines will ignore your site altogether and the customers who do happen to visit will be annoyed. As well, and just a little trick, the search engines like to see your main keywords in the first and last sentences.

  3. Arrange your website for easy access.

    The easier a search engine crawler can access different pages, the higher their rank will be. Use a site map, which is a page linking to all of the pages on your website, as well as a logical organization pattern. Link frequently from new content to relevant old content. If your links are appropriate, this can build SEO ratings from within and drive traffic internally in your site. As we said above, name these pages with keywords to make it clear what they are about.

  4. Update constantly.

    This will increase your rank on different search engines, but it will also give your readers a reason to return and a reason to link to your site. Having related web pages link to your site is one very valuable way of increasing your search engine ratings. Stick to your main topic, but explore different areas of it and try out different keywords to see if they attract a lot of traffic.

  5. Use images cautiously.

    The major search engines are looking for ways to make images searchable, but this is still in experimental stages. Until they figure it out, images are not searchable and therefore should be used sparingly. However, image tags have a huge impact on your SEO results, so marking each image with descriptive text and keywords can make up for any loss of text. Captions and the text immediately surrounding your images also have a sizeable impact. It’s okay to use images—in fact it makes your website infinitely more readable—but use them sensibly and in a way that will bring up your page rank rather than sinking it.

  6. Avoid flash.

    Flash and Ajax both have a common problem: they do nothing at all for your SEO and thus are almost a waste of space. The same goes for frames. Search engine crawlers don’t know how to read them, so nothing gets registered. If you really feel strongly about having Flash or Ajax, use them sparingly and surround them with relevant texts and navigation links. Avoid frames altogether; they do nothing for your site except making it virtually invisible to search engines.

  7. Cross link with related websites.

    Find the big, highly ranked blogs and websites in your field, then contact their webmasters and ask them to link to you. They might say no, but many will surprise you. Reciprocate with a link to their site. This will bring up the page rankings of everyone involved. However, avoid link farms and link exchanges with non-relevant sites. Search engines watch for this behavior and will drop your page ranking to nil.

  8. Go social to drive traffic.

    Your website should be linked to your social networking sites and vice-versa. However, you also should link to specific pages and info and even re-tweet or otherwise redistribute some of your sites information. This will bump up your search engine visibility and also increase traffic from the social networking sites in question. You may even want to start a blog, as this gives you the double whammy of fresh content and plenty of new stuff to link to.

  9. Watch your website traffic stats.

    The only way to know if your hard SEO work has paid off is to watch your website stats. How many unique visitors are you getting now compared to a few months ago? Where are they coming from? What is your page rank with services such as Alexa and Google? Even more important, what search terms are taking people to your site? These investigations will let you know whether your SEO is working and also why certain people are visiting your website. You can use this information to adjust your SEO strategies and find the ones that work best for you.

  10. Promote Constantly.

    One of the major benefits to linking in Social Media is the ability to promote. You will want to take your best pieces of content and continuously promote them again to your Social Media sites. This in turn will drive traffic to your website, and happy readers.

Comments

  1. There was a webinar yesterday about using YouTube to get your website high in the rankings and generate more traffic in the process.

    i.e. did you know that views don’t (solely) determine the position of your video in Google?

    Another way to generate traffic is sharing your content on LinkedIn (That is how I got here in the first place ;))

  2. One thing I have to start doing is contacting other webmaster’s to do link exchanges and putting more keywords in my images – Thank You for the tips 🙂

  3. Excellent article, Bill. These tips would, indeed, make a huge difference to an average website. Thanks for sharing.

  4. Thanks for a great post…I’m new to your site and look forward to learning a lot.  I’d like specifics on how to insert a Twitter button into eBay pages.  Details, please?  

  5. (to add) everything else is good though, and there’s plenty of good points here. 

  6.  “Flash and Ajax both have a common problem: they do nothing at all for your SEO and thus are almost a waste of space.”
    I’d question this slightly – are we making a website for people or search engines? Granted, Flash isn’t ideal on both counts, but Ajax can greatly enhance the experience for humans, making content easier to understand and even improving the conversion process. As long as proper consideration is given to ensure SEO isn’t impacted, which any decent web designer/developer should be able to do, I wouldn’t worry about shying away from Ajax.

    • Unfortunately, if it comes down to your traffic being a major contributor to your revenue, then we are building websites for search engines BUT content for humans. Most of us “SEO Geeks” would agree to have both elements always present if everything we write, especially in regard to on page factors.

      Like it or not, it is currently a Google algorithm driven world!

  7. Thanks Bill that really helps at this point. I can forward that off to my team and use for future data.

    Thanks again,
    Karlton Rembert
    http://www.sixteen8.com

  8. Well Bill, as always great tips and information given with value. I think the tip about flash & ajax really great as many websites are using this because they think it makes it look better but if it takes away from a pure content site then your better to use something else. Thanks for sharing

  9. Great info Bill! One thing you could do with images is to make sure to put in “Alt text” in the html. Would the search engine pick up on that Bill?

  10. Lilster,

    I am actually working on a tool to do just that. We all have the SM connects but how does one go about getting those eyeballs over to our site. You can do it but scheduling post to go out through tool like hootsuite, but talk about manual labor .

    I will let you know once this tool comes out for it will automate the whole process 🙂

    Bill

  11. The ways for make Google high keyword ranking is very useful. All the topic about choose keyword, Avoid flash, images, social connect all are the very useful to make best relevant traffic to our website. Your post is very awesome and useful to who make the new website.

    • Thanks John, glad you got some value from it.

      • Yes John , its true. By doing all these page loading speed will be decreased. so visitor will stay in our website. And All are very useful points. On page optimization is the main thing for any website. If all on page elements like title, description, keywords, etc.. should be perfect. then it will be very easy to rank well in the search engines. And content.. content is the king always. Content should be theme related and choose the keywords exactly related to your business. These are the most important key points in SEO.

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