The Demographics of Social Media: Who is on Social Media and are they YOUR customers?

The Demographics of Social Media: Who is on Social Media and are they YOUR customers?

Understanding social media demographics, or demographics in general, is critically important when you are looking to create targeted marketing campaigns. While social media is primarily comprised of people wanting to converse, when you wish to enter those conversations with a valuable response that … [Read more...]

Social Media ROI, Is Social Media Marketing Effective?

Social Media ROI, Is Social Media Marketing Effective?

The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses. It is no longer a question of whether a company needs to be in social media, but more how to measure the efforts. In the infographic below, thanks to MDG, we … [Read more...]

Top 10 Ways to Use Pinterest for Business

Top 10 Ways to Use Pinterest for Business

For those of you who do not know, Pinterest is the newest and fastest growing social media website today, and how to use Pinterest for Business should be on your mind. Pinterest  has been able to reach 10 million unique monthly visitors - faster than other social networking sites including … [Read more...]

Does Allowing DoFollow Links Increase Commenting on Your Blog?

Does Allowing DoFollow Links Increase Commenting on Your Blog?

Ok, I am taking a big leap of faith on this blog in that today I began allowing DoFollow links on comments and trackbacks. Why is this a leap of faith? Well, I already get TONS of spam bots sending over their junk comments by obvious amateurs who are clearly just buying the next easy commenting … [Read more...]

LinkedIn Marketing: 12 Powerful “Must Do” Tips for Setting Up Your LinkedIn Profile!

LinkedIn has become one of the most powerful Social Media platforms for business, and by just adding these simple changes below to your LinkedIn Profile you will quickly create a LinkedIn Marketing Machine. Plan on spending a couple of hours to make these changes to your LinkedIn Profile. My … [Read more...]

10 Easy Ways to Drive Traffic to Your Website

10 Easy Ways to Drive Traffic to Your Website

Even the best website in the world is nothing without traffic, and to drive traffic may seem like a daunting task. Your hard earned website deserves to get the recognition and profit that it deserves! However, many beginners wonder how they can attract more website traffic without compromising the … [Read more...]

HOW TO: Organize Your Contacts for Networking Success

HOW TO: Organize Your Contacts for Networking Success

Managing your online network is critical, whether you’re looking for a job, trying to advance in your career, or you’re starting a business. Think of the Internet () as a global talent pool that has more contact information than the White Pages. In fact, 80 percent of available jobs are never … [Read more...]

5 Tips for Creating the Perfect Profile Pic

5 Tips for Creating the Perfect Profile Pic

No matter how much quality information or witty repartee we send out into our social networks, first impressions are almost always visual. It doesn’t take a rocket scientist to understand that the first thing we see when checking out a new Twitter () follower, Facebook () friend, or LinkedIn () … [Read more...]

HOW TO: Unfollow Tools on Twitter, Are there Any Left?

HOW TO: Unfollow Tools on Twitter, Are there Any Left?

Best Unfollow Tools for Twitter Twitter has been slowly weeding out unfollow tools, especially the bulk unfollow tools. Their reasoning is simple. They want to eliminate the bulk unfollow/follow practices on Twitter. These practices to build up accounts have decreased the engagement on Twitter. … [Read more...]