Where will you go to buy your next cell phone, the Verizon store or will you check with Facebook or Twitter friends first to see their opinion of the next model first? When you buy music, will it be the record store (do those even exist anymore), or will you check Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social connections, and sometimes you turn to Google. So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer youâ€™re trying to reach or what youâ€™re selling, your SEO better be top notch â€” search is the most important influence on the web.
The infographic below, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.
What kind of consumer are you? Let me know in the comments below.