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I think people should look at the achievements of what the “Social Media Expert” has done themselves i.e what projects have they worked on (or “shipped” as my Guru SetH Godin calls it).

What projects have they worked on? Social Media (Twitter/Facebook is now mainstream so starting up peoples FB/Twitter and saying that I’m an “expert” isn’t going to work) so we’ll see more posts like this which question the value.

I think a SM Expert alone cannot function unless he’s got something of value to show whether it’s App design, digital publishing services, game design, blogozine design and countless others. JUST showing people how to use Twitter/FB is a farce, though there is still so much uncertainty with some clients I speak to on how to use/leverage these tools properly-JUST showing how to use these alone won’t last long as far as a “consultancy/specialist service” goes.

Also, beyond just money, do SM experts know how to capture their own audiences attention properly? More and more the “experts” need to start falling into the third category you’ve listed. Need some amazing creativity of their own which they’ve implemented into something that has achieved some level of success rather than just a blog and “I will show you how to use Twitter”.

GO CREATE SOMETHING AMAZING YOURSELF which captures peoples attention…BE A LEADER..people will automatically follow if you’ve got something to show for yourself

Cheers
Praz
Socialwizz.com
Cloud9comix.com

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[...] something about billcrosby[...]…

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Although keeping your website up to date and ensuring that content is fresh is important, it is equally as important in your online campaign strategy to be seen using other forms of marketing, social media, for example visit relevant forums and blogs a…

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Now about my niece, who knows how to connect and engage people (albeit most are her friends) as good as the bests, I still do hold that because she is passionate and cares about people (i.e. GaryVee lingo), she could run a GREAT social media campaign.

Thanks again and look forward to reading more of your post!

Bill

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I don't think that ANYONE is an expert on social media in the same manner that no one is an “expert” on internet marketing. There are those that have done things that have worked for them and then try to pass that on as a “one size fits all solution”

Since I am in the Social Media “Consulting” business, I guess you would classify what we do at http://www.socialmediadudes.com as edutanment.

We are not in Gary Vee's stratosphere as yet. But we do walk our talk. I agree that if someone hasn't managed themselves in the social media arena, never mind someone else, that it is probably best to look elsewhere.

I don't agree that your neice could do a better job than me with a social media campaign! While sites such as FB and LinkedIn are some of the heavy hitters or low hanging fruit, until I speak to you about your objectives and where you are at currently, I can't give you an answer. Check out my article Is Your Social Media Consultant Qualified? http://socialmediadudes.com/category/social-med…

I think there are people making money in social media. That is both good and bad. The good is there is money out there to be earned. The bad is that some of the types you describe above are giving those who work at it seriously a bad rep.

That's my thoughts. Would love to hear your feedback! Thanks Bill!

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